Nalo : Naloxone Locator

Nalo is a hybrid application that works as a naloxone geo-locator and educational platform for the people struggling to overcome opioid addiction and avoiding overdose deaths. While we developed the digital platform to be added via the app store, we aim to incorporate the Nalo as an inbuilt application for future phones to increase good samaritan behavior and reduce stigma around opioid addiction.

Duration: 4 months

Industry: Healthcare

Mentor: Lars Fischer

Role: UX Designer and researcher

Team: Divya, Stephanie

Opioid Crisis : The Overdose Epidemic

The "opioid epidemic" refers to the serious public health issue stemming from the rapid increase in the use of prescription and non-prescription opioid drugs.

175 people die after overdosing on opioids every day in the US.

Opioid drug overdose is the leading cause of accidental deaths in the U.S. While an overdose is related to misuse of and addiction to opioids, including prescription pain relievers, heroin, and synthetic opioids such as fentanyl, oxycodone are a severe national crisis that affects public health. Overdose is ripping apart families from affluent suburbs to rust belt cities and swelling emergency rooms and jails.

Anyone can be addicted to opioids…
In 2017, there were almost 58 opioid prescriptions written for every 100 Americans. 4 in 5 new heroin users started out misusing prescription painkillers.

The Stigma around Opioids leads to fear of Addiction leaving pain patients without medications they need. 
While the government mulls action, policy makers stumble toward potential solutions, and the healthcare community points fingers over who started the opioid crisis, pain sufferers are caught in the middle, desperate to find relief and willing to try almost anything to get it.

“Beyond not being treated, the chronic pain community is being mistreated by being stigmatized,” Crisci stressed

Not all addictions are created equal, and an overdose can happen anywhere and anytime to anyone.

Be Prepared. Get Naloxone. Save a Life.

“I, Surgeon General of the United States Public Health Service, VADM Jerome Adams, am emphasizing the importance of the overdose-reversing drug naloxone. For patients currently taking high doses of opioids as prescribed for pain, individuals misusing prescription opioids, individuals using illicit opioids such as heroin or fentanyl, health care practitioners, family and friends of people who have an opioid use disorder, and community members who come into contact with people at risk for opioid overdose, knowing how to use naloxone and keeping it within reach can save a life.” - A state on emergency regarding opioid addiction in the USA.

Within minutes overdose, due to lack of oxygen, brain starts damaging, leading to death…

When it comes to surviving an overdose key is the speed of effective treatment, not the onset of symptoms. Traditionally, we always call the EMT for assistance in such situations, but it’s quite unlikely that the person might receive a rapid Naloxone response considering traffic and other unknown problems.

What is Naloxone and where to find it?

Naloxone is an accepted emergency medication for a rapid reversal for an opioid overdose (brand name Narcan). When inhaled or injected, this medication rapidly counteracts the effects of opioids and helps restore normal breathing. In the case of overdose naloxone, time sensitivity and eradicating stigma are essential to save lives in the future.
That's where Nalo Naloxone Locator comes in…

What is Naloxone Locator?

How does ‘Nalo’ work?

Nalo is a resource for those struggling with opioid use disorder.

Mission: Help provide a timely solution to the opioid crisis by giving Naloxone access, treatment resources, and a community that helps support recovery. 

Digital Product and service 

Nalo is a hybrid application that works as a naloxone geo-locator and educational platform for the people struggling to overcome opioid addiction and avoiding overdose deaths. While we developed the digital platform to be added via the app store, we aimed to incorporate the Nalo as an inbuilt application for future phones to increase good samaritan behavior and reduce stigma around opioid addiction.

Nalo works on these 4 pillars 

1. Providing accessible support to people concerning opioid crises such as Naloxone medication, treatment, and mentors.
2. Streamlined one-click recovery resources helpful for opioid addiction and other stakeholders.
3. Build a healthy community by creating strength by numbers model to save lives.
4. Educate the Masses to break the stigma and provide helpful tips that help guide addicts, family, and friends.

As you know, It takes just minutes for an opioid overdose to claim a life, and EMTs may not be able to get to the scene on time. After 911 is called, our one click built-in geo-targeted Naloxone finder can help a bystander get help fast. 
Nalo provides step-by-step directions regarding location-specific information on attaining Naloxone and visual and audio tutorials for bystanders to ensure they can prevent fatality as efficiently as possible.

  • Geo-targeted naloxone location

  • Availability of naloxone (i.e. brands and types available)

  • Location of naloxone in building

  • Steps to attain naloxone with visuals

We provide streamlined information regarding Naloxone and training community members to use difference kinds of Naloxone products. Nalo provides a step by step illustrated and audio guidance for naloxone usage. Guides are available for each type of naloxone available.

Proactive Bystander Journey
Introduction to variety of resources and activities working towards recovery Addiction is often the outcome of multiple factors of life; Nalo is a one stop for all resources that may be related to opioid addictions: mental health clinics, women’s shelters, food pantries, therapy centers, whatever is specific to your individual journey.

Resources for recovery.
Introduction to variety of resources and activities working towards recovery Addiction is often the outcome of multiple factors of life; Nalo is a one stop for all resources that may be related to opioid addictions: mental health clinics, women’s shelters, food pantries, therapy centers, whatever is specific to your individual journey.

Taking Control of Recovery

Mentorship
Introduction to mentorship as an extra help towards recovery. Choose a mentor based on your preferences. A mentor who’s been on this journey can help in recovery journey and also in extreme cases of overdose. Once a mentor is chosen, Nalo provides the method of communication that you prefer: video call, phone call, or text.

In Application Appointments Scheduler
Introduction to appointments scheduler for all support related facilities such as treatment centers, counseling, physicians and support groups.

Research: Opioids & Overdose Deaths

After we discovered the grave problem of overdose deaths, our first step was to understand opioids and its effects on Humans. Well, there were a lot of papers and blogs that we had to go through to understand a few overarching patterns which I have explained below.

  • PAIN is a common symptom of a number of conditions including cancer and one of the most frequent reasons for seeking healthcare. Acute and chronic pain result in considerable discomfort with a detrimental impact on the quality of life. Opioids are the mainstay of pain management for many patients with severe pain. Opioids are, unfortunately, also commonly abused drugs, and are well-represented in forensic toxicology investigations.

  • All opioids are chemically related and interact with opioid receptors on nerve cells in the body and brain. Opioid pain relievers are generally safe when taken for a short time and as prescribed by a doctor, but because they produce euphoria in addition to pain relief, they can be misused (taken in a different way or in a larger quantity than prescribed, or taken without a doctor’s prescription). Regular use—even as prescribed by a doctor—can lead to dependence and, when misused, opioid pain relievers can lead to addiction, overdose incidents, and deaths.

    An opioid overdose can be reversed with the drug naloxone when given right away. Improvements have been seen in some regions of the country in the form of decreasing availability of prescription opioid pain relievers and decreasing misuse among the Nation’s teens. However, since 2007, overdose deaths related to heroin have been increasing. Fortunately, effective medications exist to treat opioid use disorders including methadone, buprenorphine, and naltrexone.

    A NIDA study found that once treatment is initiated, both a buprenorphine/naloxone combination and an extended release naltrexone formulation are similarly effective in treating opioid addiction. However, naltrexone requires full detoxification, so initiating treatment among active users was more difficult. These medications help many people recover from opioid addiction.

  • One of the reasons why your doctor needs to manage pain medications so closely is that they can cause side effects, such as:

    Constipation

    Drowsiness

    Nausea

    Vomiting

    Opioids can be dangerous if you take them with alcohol, or with certain drugs such as:

    Some antidepressants

    Some antibiotics

    Sleeping pills

    Withdraw Side Effects include:

    Diarrhea, nausea, and vomiting

    Muscle pain

    Anxiety & Irritability

    Long-term Side Effects:

    Abdominal distention and bloating

    Liver damage (especially prevalent in abuse of drugs

    that combine opiates with acetaminophen)

    Brain damage due to hypoxia, resulting from

    respiratory depression

    Development of tolerance

    Dependence

    Low blood pressure, a slowed breathing rate and

    potential for breathing to stop, or a coma

  • Over time, however, there will be symptoms of addiction. Some may include:

    Weight gain or loss

    Loss of appetite

    Lack of interest in hobbies

    Sleepiness or "nodding out"

    Obvious euphoria

    Decreased ability to concentrate

    Difficulty maintaining responsibilities or problems at work.

    Detachment from family members and friends, including spouses and children

    Unstable moods, irritability, hostility, an "I don't care" attitude

    Financial troubles

    Loss of employment or housing

    Legal trouble, such as a DUI

  • According to MedlinePlus, some typical symptoms of opiate addiction withdrawal include:

    Chills and sweats

    Muscle aches and pains

    Headache

    Nausea and vomiting

    Diarrhea

    Anxiety

    Agitation

    Runny nose and tearing eyes

  • An opioid overdose can happen for a variety of reasons, including if you:

    Take an opioid to get high

    Take an extra dose of a prescription opioid or take it too often (either accidentally or on purpose)

    Mix an opioid with other medicines, illegal drugs, or alcohol. An overdose can be fatal when mixing an opioid and certain anxiety treatment medicines, such as Xanax or Valium.

    Take an opioid medicine that was prescribed for someone else. Children are especially at risk of an accidental overdose if they take medicine not intended for them.

  • Naloxone is a medication designed to rapidly reverse opioid overdose. It is an opioid antagonist—meaning that it binds to opioid receptors and can reverse and block the effects of other opioids. It can very quickly restore normal respiration to a person whose breathing has slowed or stopped as a result of overdosing with heroin or prescription opioid pain medications.

    There are three FDA-approved formulations of naloxone:

    Injectable (professional training required): Generic brands of injectable naloxone vials are offered by a variety of companies that are listed in the FDA Orange Book under "naloxone" (look for "injectable").

    Auto-injectable: EVZIO® is a prefilled auto-injection device that makes it easy for families or emergency personnel to inject naloxone quickly into the outer thigh. Once activated, the device provides verbal instruction to the user describing how to deliver the medication, similar to automated defibrillators.

    Prepackaged Nasal Spray: NARCAN® Nasal Spray is a prefilled, needle-free device that requires no assembly and is sprayed into one nostril while patients lay on their back.

  • The Stigma is real!

    While the government mulls action, policy makers stumble toward potential solutions, and the healthcare community points fingers over who started the opioid crisis, pain sufferers are caught in the middle, desperate to find relief and willing to try almost anything to get it.

    “Beyond not being treated, the chronic pain community is being mistreated by being stigmatized,” Crisci stressed.

    “Their families are told that they’re acting out for attention, that they need mental help, that the pain is all in their heads. It kills the foundation of their support system and makes recovery even more difficult,” Crisci said.

The Big Idea!

Based on the research extensive secondary research and understanding the opioid crisis, we came up with Opioid Addiction Support App.
A Geo-targeted app that provides instant support for someone going through opioid addiction struggle. Focuses on both emotional and physical support through features like meditation, wellness and on-call Facetime with a medical professional. Provides a social community and meaningful human connection at touch.

But we wanted to understand our audience before we finalized our concept and ideas.
Hence began the second stage of our research : Talking to the families and people affected by opioid addiction.

Journey Mapping and Interviews

As we read about the users and tried to figure out the addiction journey for any individual. Based on our research we were able to discuss opioid addiction, pain managements and overdose with the following people. As a result we could see potential journeys for anyone to get groped into opioids and what comes after.

1. An acute patient, or a new member who has recently started opioids.

Interviews and Site visits with the Experts

Since opioid epidemic was deemed as National crisis there were and are a lot of industry experts and support groups trying to help individuals and families trapped in this crisis. We were fortunate to discuss our idea and receive information from their experiences.

  • Key Takeaways

    A lot of cultural and socioeconomic background plays a huge role in drug abuse. There is a stigma around mental health and addiction which needs to be changed in our society.

    Opioid education exists but should be widely spread.

    Key features to work on- peer to peer recovery resource, certified mentorship, support group community building. Push notifications, mental health component to help the vulnerable people.

    Quality of life disintegrates as anyone get involved in addiction.

    Bystander intervention has gone down in communities.

  • Key Takeaways

    People of colour and lower income have high disparities.

    People with traumatic, violent past are more likely to develop addiction

    Stopping opioid usage is not the solution

    Doctors do not specify side effects or outcomes of taking opioids while prescribing

    Support groups help you get through dependence and traumatic chronic pain

    Not everyone has access to mobile phones and internet

  • Key Takeaways


    The value of people who are addicted to know they are not alone and to find a community is very valuable.

    UI design- Big, Very simple and intuitive, Must be readable,Mellow colors to have a soothing effect on the users.

    Experience is important, making sure people know that they are not alone and giving them information that’s actually relatable to them.

    Creation of a community through app

    Don’t con people into treatment - it’s important to empower them and let themselves choose.

    Naloxone education is necessary not only for vulnerable people but also for family and friends.

  • Key Takeaways

    There is no one path to recovery.

    For PAATH, 65% of people are looking for a medical detox

    30% are looking for further treatment.

    Beds availability are very scarce.

    This demographic needs help getting identification, they need transportation and basic need paperwork.

    Correlation between addiction and depression. It can go both ways, depress > addiction… addiction > depression

    The experience of homelessness is traumatic.

    PAATH gives Narcan away because there’s no downside. Libraries now have Narcan. Public spaces like Dunkin Donuts and McDonalds have started arming themselves.

Reframing the Problem, PIVOT!!

Our Big Idea based on initial research was to create a support group for the families and individuals.
But a huge beast was overlooked in our research : Overdose Deaths.
We reframed our challenge at this point and decided to work on a solution that helps save lives!

How might we provide support to individuals in order to reduce overdose deaths?

Wireframing and Prototyping

We started brainstorming our wireframes on Paper and then on Mural Boards to understand the competitors and ensure we focus on main functionalities of the product.

Mobile Experience

  • Provide locations of easily accessible nearby narcan . Provide information about how to use naloxone

  • Find treatment centers, homeless shelters, food pantries, mental health facilities and health classes

  • Provide further information and context about opioids, naloxone, the good samaritan laws, and the opioid crisis.

Print Experience

  • Educate the community about our app/service.

  • Encourage community members to get involved.

  • Spread Awareness.

  • Providing accessibility to Narcan locations to those who do not have a phone.

  • Provide income opportunity by promoting community partners.

Locations

Public Spaces: parks, libraries, train stations, bus stops, coffee shops, food pantries..etc.

2. A chronic patient, who has been dependent on opioids for a long time.

3. A family/friend seeking help or providing help to individuals in need.

Design Feedback

  • Looking at these without much context there seems to be two functions of this app.
    One being a support group that’s always with you
    The second being an emergency tool incase of an overdose.
    I think keeping those two uses in mind it would be nice to hero the support while always having the emergency information readily available.

  • Could you auto select closest location with prominent Narcan instructions and 911 buttons? I’m imagining that most people would rather avoid calling 911 out of fear and stigma, but should always be present.

  • Try and make Narcan administration instructions hands free so people don’t have to interact with the app while being instructed on using Narcan. I’m thinking of AED machines in office buildings could utilize icons and audio instructions.

  • Don’t know about the star ratings and testimonial in the location window. Doesn’t really seem to apply here. Might be tough to get people to give out information in this situation. Could also get some inappropriate comments with such anonymity. “This library has a great view to stare at while I shoot up” type things.

  • Maybe better to say where exactly the Narcan station is in the building. Or if there’s someone on staff to help

Brand Design and Exploration

We wanted our color scheme to be:
Bright, approachable, and friendly
Easily communicable in both times of crisis and non-crisis.
Different from similar health apps (many use a blue-heavy color scheme)

Brand Identity and Design

Name: Naloxone Locator

Font: Open Sans

Pattern: Hexagon symbolizing community building and support

Logo: Location pin to ensure geo-targeted help for emergency situations

Colors Scheme
Accent color: #E09F0E
Secondary color: #4A9A91
Primary color: #ED7148
Text color: #FEFEFE

Making it real

We understood that as our service and application work on sharing economy and anyone is subjected to get addicted and thus wanted to expand our reach to the people subjected to overdosage and bystanders whom we can educate about Naloxone to avoid extreme situations.
In order to reach masses of people, we developed 3 strategies.

Partnership with local companies and outlets.

We have seen that Dunkin Donuts has started equipping their facilities with naloxone kits. Hence we wanted to partner up with public places to help create awareness and provide people with the necessary resources in an overdose crisis.

Digital and Print Media advertising 

Pamphlets and digital marketing report to inform people about local safe spaces and other educational content regarding opioid consumption and prescription drug effects on a person. 

MBTA Takeovers 

Imagine a real-time digital map informing people about Naloxone kits' availability around the specific MBTA station area and thus helping people in need to learn about opioid addiction and be a good samaritan.

Business Strategy

While we did have the experience design foundation at the place, we also developed a business strategy for the platform to understand the business point of view while developing an application dedicated to addiction. We developed proforma, financial projections, and potential road maps and the nature of our organization.

Key Highlights in the Process

Our end to end process of developing an application 
Our design process was effective as we kicked off with secondary research, primary research, journey mapping, data analysis, wire-framing, and brand development. Spilling all the beans on research here: Process Documentation

Awareness and education about opioid addiction - Nah, there is something more substantial...
We set out to educate and break the stigma around opioid addiction to empower people struggling to recover and their families. While this was the initial idea, we realized a great deal of necessity to reduce overdose deaths by the end of our visit to the PAATH Lab in Massachusetts. After researching, we came across campaigns about naloxone use and that none of the existing opioid addiction applications focused on naloxone or overdose deaths.

Lessons Learned

Healthcare can be complicated to contain in a few experiences.
While I was working in the healthcare industry for the first time, it was difficult for me to navigate unique experiences to create seamless educational and recreational experiences. 
I was facilitating interviews for the first time considering addiction, and I felt the pressure to probe and ask the right questions to the user and mentors.

Pivot, Pivot, Pivot !!
As we started off with addiction, our thought process was to create a similar product as AA or support application focused on alcohol. But through our research we uncovered a lot of topics that were important to save lives. We pivoted to a new approach way after we had started to build our application, but its okay because design is iterative.

Developing new skills while using our expertise 
As a former industrial designer, I was familiar with wire-framing, illustrations, brand development, which was easier to work with. In contrast, my steep learning curve sections were such as pitch deck development, visual design. As a team, we worked with our expertise but also learned new skills along the process.

Learning the shark tank pitch!
We pitched our idea, from the lens of experience designers and responsible financial entrepreneurs! Our final project pitch was a mini shark tank competition to start a new company from scratch. It was a great experience to tell the story from emotional and financial perspectives.